Rewind to Sunday: A day after the England match and the accompanying launch of the fantastic new kit; these huge images of fans are plastered on the wall outside Umbro's media hub in Shoreditch.
Anything but subtle, these ads could be criticised as looking like a poor man's Benetton campaign.
Each image concentrates on a particular social group: the white females, the blacks, the white males and the Asians...
Maybe the apparent demarcation in these rather obvious images makes more sense as magazine ads, intended for specialist publications.
Or perhaps Umbro decided - at the expense of producing something visually more adventurous - to give racism the red card and let it be known that an England shirt is for everyone...Rather than an own goal, maybe Umbro have scored a major point against those who would like to think otherwise...
