This cup has nothing to do with Shoreditch Village. It has nothing to do with Upper East London. It's not part of a new private members club or a tea-room-come-art installation by some RCA graduate. It is however one of the coolest things to be launched in the manor this month.
Designed by Dr Mandi Martin with the graphic support of Magpie Studio it's the first in a series of officially approved Pellicci's Cafe merchandise.
Pelliccis's Cafe is a grade two listed, compact space which has remained virtually unchanged for almost a hundred years. With Nev, his sister Anna and cousin Tony serving and with Mama Pellicci in the kitchen, the cafe - according to Time Out and many others- is the home of the best chips in town.
It's always busy and bustling during the lunch hours, full of regular (and often famous) faces and never short of lively banter. The intimacy of the space and the informality of the owners means that all pretence and attitude remains outside - or gets gently and playfully exposed over a lovingly cooked meal.
But it's more than just a slice of authentic East London full of character and friendly personalities. Pellicci's is a magical place with an irresistible warmth; it's possibly one of the few places you'll come across where the word family is defined as a verb and where you're likely to feel genuinely nourished even before you've had your tea.
For those unaware of Pellicci's location, it's in the heart of Bethnal Green - although its regualrs would have you believe that the heart of Bethnal Green is located inside Pellicci's. I'll gladly drink to that.
Pellicci's: 332 Bethnal Green Road, London, E2 0AG
