A brand new concept store is about to arrive in London, launched by two very familiar names. Eddie Prendergast and Steve Davies are busy putting the finishing touches to PRESENT LONDON, the store-come-gallery space in Shoreditch.

It will feature menswear from around the world and contemporary art; here the focus is set firmly on directional style and away from transient trends. Over the past few months they have been travelling the world acquiring an exclusive selection of clothes and accessories.
Before we started off on this thing, I wasn’t sure what we’d find. To be honest I had my doubts that there was anything left out there to be discovered – but it was really inspiring. I think people are going to be pretty surprised when we open, explains Eddie, who, as part of The 'Duffer' of St George, was instrumental in introducing brands like Red Wing, Carhartt, Penfield and Evisu into the UK as well as the repositioning of brands like Smedley, Trickers and Macintosh. Over the years they were also early champions of young British designers such as YMC, 6876 and Patrick Cox.
While both Eddie and Steve are reluctant to reveal which labels or looks the new concept store will carry first, we can be sure that, coming from two of the UK’s most progressive and influential style merchants, PRESENT LONDON will be a space certainly worth watching.
image: unveiling this summer;
Ben Eine gives a fresh coat to the new menswear location
PRESENT LONDON
140 Shoreditch High Street,
London.













































