The transition from underwear to outerwear is best facilitated by sport - something the guys at Sunspel have figured out in their ongoing bid to reposition the label as a modern menswear brand.
This film's a perfect vehicle for the brand - after all they did introduce the boxer short to the UK in 1947.
Starring Repton boy turned Premier model Ryan Pickard it features the club and some of its more photogenic members.
Repton's an amazing place, the real deal. Some of its roughness and old East London-ness is missing here, replaced by soft focus headshots and cutaways - stuff usually reserved for the likes of L'Uomo Vogue. Understandably.
What is perfectly replicated however is the age-old tradition of going to Pellicci's after training.