Surf's Up at John Simons

Sunday, 15 May 2011 Comments Off


Current issue of Free & Easy has an extensive feature on what we call the popover shirt. Initially these button-downs were introduced by Gant back in the 60's and became an Ivy style standard soon after.

In Inventory Magazine last year I wrote a tribute to Reyn Spooner and their classic reverse print Aloha popover.

The company actually used a Gant shirt pattern - with the blessing of brothers Arthur and Elliot Gant - to create their version. It became a signature style for the brand, both locally and on the mainland.

Last year Stussy Deluxe did a collab with Reyn Spooner but somehow neglected to include a button-down popover in the otherwise brilliant capsule collection.

Ahead of the curve as ever, John Simons introduces his own-label popover shirt this summer - Ivy style versions and Aloha versions. Surf's up Chiltern Street way.

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