Underwear.
Ever wondered why so many men leave one of the most important and intimate elements of their wardrobe to family, friends and even total strangers? Me too. It's a baffler.
Sure, in some ways it's a minor detail, but it's one with potentially major implications. Simply put, it isn't something that can be left to chance or to anyone you'd prefer not to imagine you naked.
Women figured this out years ago; underwear should never be considered an afterthought. Maybe that's why Under, a new brand from a creative crew based in Amsterdam but originally from London seems so radical.
Under is about luxury, fit, detail and the kind of stuff we're often deprived of when it comes to the seasonal gift of pants.
With no gimmicks, no gadgets and not a mankini in sight, if true denimheads made underwear they'd probably look something like Under.
Don't wait for Christmas; check 'em out: Folk / UK...Le Bon Marche / France...Spoiled / Holland...Cris / Amsterdam...Utrecht & Fresh Cotton / online.
