The launch party was epic; a who's who of the street wear world turning out to celebrate Supreme's new store.
But the real celebration started even before that with kids queuing over night outside the store eager to get a piece of Supreme London for themselves.
By yesterday morning the line had reached around the corner and across the street - these images show only part of the actual queue and were taken a block down from the store.
It's the same again today and who knows what the weekend will be like...
Supreme London: 2/3 Peter Street, London W1F 0AA
