GARMSVILLE

I'm guessing that what makes orange so attractive to designers and brands right 
now is not only that men are becoming less and less afraid of colour.

It might also have something to do with the fact that it's almost pointless trying to 
co-ordinate the colour orange with any other dominant hue. 

This makes it easier to add to an already substantial winter wardrobe; it 
doesn't match with anything, so it can be worn with everything.

It works like an unexpected exclamation mark bringing an otherwise considered and well 

balanced statement to a bold, if not a little incongruous end! 

These great images are courtesy of Sergei from Close Up and Private. He shot 
them in collaboration with Gant Rugger for the Denmark store's official 
lookbook. The first image is previously unpublished..!

 facebook - gant rugger dk & close up and private collab