Next time you walk down Hanbury Street, pop into
Justin Deakin's new store. You can't miss it: it's the one with scaffolding
outside. There's still a few things need doing upstairs, but since we were
ready to open, we figured we wouldn't let the scaffolding put us off, he explains. They opened on Saturday.
Right now Deakin and his wife are running the shop. We wanted to get a feel of the place, of the area and see how people responded to the shoes first-hand before we got any staff in.
The shop's interior is both opulent and understated: kinda
like the shoes themselves, there's a lot going on but not in an obvious way. I've been consulting for shoe brands for years, he explains, spent a
lot of time working in Italy. About three years ago I decided I wanted to do
something that was really about my vision, about why I got into making shoes in
the first place. So, I went back to Northampton and started designing my own
collection. 
You can tell why Deakin is regarded as one of the countries top shoe designers. The shape of the last, the materials, the detailing; his work is both original and classic. I've been working with the same last-maker for twenty-five
years, he says, and all the shoes are made in England.
Even the silk trim featured on the boots and tasselled loafers is sourced in England. I drive up to a textiles specilaist I know; I prefer to buy the remnants rather than a whole roll of silk; it's up-cycling in a way, and it also means that each shoe becomes even more individual.
With a wealth of considered details like this, in contrast to many brands currently on the market, what's refreshing about Deakin's design is that it isn't all about the facade. And for the time being at least, it's a principle which also applies to the new shop.
Go see; Justin Deakin .. 22 Hanbury Street, London E1 6QR