For those who know, Old Nichol Street is a secret street - a quiet shortcut between Shoreditch High Street and Brick Lane. It’s the
one you walk down when you're looking to avoid all the cool kids on Redchurch
Street, with which it runs parallel.
While there's a mass of
hype and bill-poster size attention being stirred up around the opening of Box
Park this Saturday, a few really switched-on folks’ll be heading down a road less travelled, making their way to the first ever stand-alone MHL store in the UK and
the very first fashion shop on Old Nichol Street.
The MHL brand,
concentrating on Howell’s more utility centred apparel and product, retains the
same understated qualities found within the main line. It’s already hugely popular in
Japan. It’s been around for about six or seven years - growing gradually as a
range each year. The forthcoming collection will see its UK offering and
therefore the shops inventory broaden even further.
All things considered, the MHL store is unlikely to stay much of a secret for long. But remember, if anyone asks, you never heard it from me.
19 Old Nichol Street London E2
