Monday, 15 October 2012 Comments Off
It's a compelling piece of film – as we glimpse the ideological struggle between Mid-Century Modernism and the conservative culture out of which it emerged.
The attempt to assure the viewer of the couples’ adherence to 'traditional' gender roles looks uncomfortable and problematic to us now. But it also indicates how radical and progressive, not only as designers but also as individuals Ray and Charles Eames really were.
Worth watching all the way through, overall this 1956 NBC Television broadcast remains arguably the coolest TV infomercial ever.
You are currently reading STYLE IS CONTENT: Eames TV infomercial at GARMSVILLE.
- Author: Jason Jules
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